People can make use of brands as statements of style, taste and ideology. But brands are also important means of navigation in an urban environment. For a selective consumer, there may be only couple of brands in the mental map of the city. Project by designer James C. Taylor illustrates perfectly that point:

Designer James C. Taylor of Pennarello Design created these great corporate logo versions of Manhattan neighborhoods, from the Lower East Side to Harlem.

Manhattan Neighborhoods Turned Into Corporate Logos, Fast Company